In this age of ever-increasing customer desire, customer service has become the new brand differentiator. According to researchers, 66% of B2B and 52% of B2C customers stopped purchasing after a bad customer service interaction.

Therefore, businesses today must focus more on improving the quality of customer service to match the expectation of their clients. An efficient, prompt, and above par customer service will ensure a satisfied, happy, and loyal customer base, and will attract positive referrals. While organizations spend much money on acquiring new clients, they can retain their existing customers at a fraction of the cost. All they need to do is to provide high-quality client service that caters to their customer’s every need.